Substance use is a reality for many Australians, yet it continues to be surrounded by stigma and judgement. Internalised stigma occurs when someone absorbs and believes the negative stereotypes society perpetuates about substance use. This can manifest as feelings of shame, guilt and worthlessness. People might feel they are “bad” or “weak” because of their substance use, which can lead to isolation, secrecy and a reluctance to access help. It’s important to remember that substance use is a complex coping strategy and is influenced by many factors, including personal history, trauma and mental health. Not always simply personal failure or lack of willpower.
One of the most effective ways to reduce internalised stigma is to challenge the narratives that fuel shame. Open and honest conversations about substance use help to normalise the experience and dismantle harmful myths. Reframing helps shift the perspective from viewing substance use as a moral failing to recognising it as a health issue that deserves understanding and support, just like any other physical or mental health condition.
Strategies for working towards wellbeing
- Educate Yourself: Learn about the realities of substance use, including its causes and effects. Knowledge helps to dispel myths and foster empathy.
- Seek Support: Connect with supportive friends, family or professionals who offer understanding without judgement. Peer support groups and counselling can be powerful spaces for healing.
- Practice Self-Compassion: Remind yourself that everyone struggles with challenges. Treat yourself with the same kindness you’d offer a mate in a tough spot.
- Share Your Story: If you feel safe, sharing your experiences can help break the silence and inspire others to do the same. You never know who might benefit from hearing they’re not alone.
- Challenge Negative Self-Talk: Catch yourself when you’re thinking harsh thoughts about your substance use. Replace them with affirmations of your worth and strength.
Reducing internalised stigma takes time and requires ongoing effort, reflection and connection. By embracing compassion both for ourselves and others, we can create a culture where people feel safe to seek help and make changes. Whether you’re personally affected by substance use or supporting someone who is, remember: everyone deserves respect, dignity, and access to support. For more resources please visit:
National Helplines & Support Services
- National Alcohol and Other Drug Hotline (Counselling, Information, Support)
- Phone: 1800 250 015
- Website: https://www.health.gov.au/health-topics/alcohol
- Provides 24/7 confidential support for individuals seeking help with alcohol and other drugs.
- The Alcohol and Drug Foundation (ADF)
- Phone: 1300 85 85 84
- Website: https://adf.org.au/
- Offers resources and programs to support those affected by alcohol and other drug use.
- Turn the Tide (Substance Use Recovery Support)
- Phone: 1300 856 665
- Website: https://www.turnthetide.org.au/
- Offers information, resources, and services for those struggling with substance use, with a focus on harm reduction.
- Family Drug Support
- Phone: 1300 368 186
- Website: https://www.fds.org.au/
- Provides support to families and friends of people with substance use issues, offering education, counselling, and practical advice.
